PPC or known as Pay-per-click
Marketers who use the pay-per-click model pay a fee each time someone clicks on their ad. In a nutshell, it’s the process of paying for visits to your website rather than gaining them organically through SEO or other forms of digital marketing.
Social Media Marketing
The true meaning of social media marketing is to create high-quality content that matches the social media platform’s mood.It includes Facebook, Instagram, and other social media platforms. Businesses use these platforms to promote their brands by generating valuable content. It’s also where customers and business owners may communicate. However, what is appropriate for Facebook may not be appropriate for Linkedin. Similarly, if you have outstanding visual material, Instagram stories are the way to go.
SEO, or Search Engine Optimization
SEO is the process of obtaining high-quality traffic from search engines’ free, or organic, search results (like Google and Bing). It’s important that the traffic you send to your website is related to your field. If you manage to attract a large number of visitors looking for computers but your business is actually selling raincoats, the traffic will be useless. This is a marketing strategy that requires companies to concentrate on improving the ranking of their websites in order to boost visitors. The higher your website ranks on Google’s search engine results page (SERP), the more chances you’ll have to expand your brand.
Content Marketing
It’s a strategy that allows businesses to provide valuable content to their customers rather than pitching them on a product. Content marketing focuses on providing value to customers and creating content that will draw them in. The main aim here is for the customer to take a profitable action. The fundamental task of the Content Marketer is to plan the content strategy, create the content, and distribute it to attract, convert, and retain customers.
Video Marketing
Video is the most widely distributed kind of media on the internet. It’s an effective piece of marketing content that will increase the number of customers that visit your business. Video marketing can be used in a variety of ways. It can be used to promote a brand or a product, provide behind-the-scenes footage of your company, and share stories and testimonials. For digital marketers, there are a variety of video types to choose from, including Facebook Live Video, Interview-Style Video, and Informative Video with Animation.
Email Marketing
It’s one of the oldest types of digital marketing with a great return on investment. It involves delivering personalised emails to a certain group of people or previous customers. Simple words, email marketing is the use of email to promote one’s products or services. If you dig a little deeper, email marketing could also relate to building customer relationships. Emails sent to customers should ideally not only communicate to them, but also inspire meaningful interaction with your bran
